Architecture that keeps every
future door open
Streaming media products grow more complex over time, and the architecture decisions made on day one determine what's possible and what's expensive two years later. We have the experience to get them right, and that decision can make or break your product.
One team, across the full lifecycle
Design
Technical architecture worked out before a line of code — player state, data flow, platform constraints.
Build
The features that come next, across web, iOS, Android, and CTV — OTT apps, players, QC tooling, analytics.
Grow
We stay on as the platform matures, keeping it healthy long after launch — into whatever comes after version one.
Video products have failure modes that general app development doesn't prepare you for. A player that behaves correctly on Chrome can drop frames under Roku's memory ceiling. A QC workflow built for VOD can miss the frame-accurate cues that live SSAI requires. We design across web, iOS, Android, and CTV as one product surface — not six separate builds that drift apart over time — with player state, analytics, and platform-specific behavior treated as architecture inputs from day one.
We've contributed to the open specifications that define how modern players work and how the next generation will be built: Common Media Library (adopted by hls.js and dash.js), CMCD v2, and player customization frameworks built on Web Components. That participation means we understand what problems the spec is really trying to solve, how it should be deployed in production, and where the pitfalls are that keep teams from gaining the value these standards offer.
How we approach product engineering
One Architecture, Every Platform
Roku's memory ceiling, tvOS sync behavior, ExoPlayer's buffering model — each platform has failure modes the others don't. We architect for all of them as a single system, not six independent builds that drift apart the moment one team ships a fix the others don't know about.
Observability as Architecture
Join time, rebuffering ratios, bitrate events — retrofit these into a product that wasn't built to expose them and you're guessing at what changed. We design QoE instrumentation in before the first feature ships, not as a dashboard bolted on after.
Built to Outlast Version One
We stay on past launch. The team that designed the architecture is the team maintaining it — which is why feature two ships faster than feature one, not slower, and why the rewrite three years out never has to happen.
What we've built
Transforming Video Player Customization with Player.style
Designed and built a fully customizable video player UI using MediaChrome and Web Components — open-source reference implementation.
View case → Product · AMDAMA Portal: Transforming the AMD Alveo™ MA35D Experience
Redesigned the product experience for AMD's hardware encoding card, reducing operator error rates for a technically complex workflow.
View case → OTT · CTVVOD and Live Streaming on Roku
Architected and implemented core VOD and live streaming on Roku with full analytics integration and ad support.
View case →Have a product to architect?
Nothing built yet? We design it with you from that first conversation. Already have something running? We build from there — either way, nobody starts over.
Talk to us