The broadcasters industry historically had the problem of how to measure its audiences. Transmissions of radios, TV channels, cable TV or satellite services are essentially unidirectional communications services, between a broadcast station and the users. In other words, with the kind of technology that an air TV channel broadcasts, it is impossible to know how many viewers are actually watching that channel.
In order to have audience and ratings measurements, different types of solutions were created, from something as basic as telephone surveys to image and audio recognition systems installed in a sample of users houses, to then apply statistical models to get to know the audience or rating for a specific service. Read More →
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