Our customer stories
Teamwork achieves great results
Learn about some of our cases and clients experiences.
Our customer stories
Learn about some of our cases and clients experiences.
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How can live streaming platforms achieve both personalization and playback performance when it comes to ad insertion? At Mile High Video 2025, Qualabs and Wowza tackled this challenge head-on, combining real-time signaling, HLS metadata, and VAST-driven logic to demonstrate how Server-Guided Ad Insertion (SGAI) can be implemented efficiently at scale.
The challenge involved implementing core functions such as video on demand (VOD) and live streaming on Roku, taking full advantage of the potential of its user interfaces. In addition, integrating analytics and advertising systems was crucial to gain valuable user insights and revenue opportunities. The lack of comprehensive documentation, developer support, preview tools, and emulators further complicated the development and testing process, requiring innovative solutions and a flexible approach.