Teamwork achieves great results

A Media & Entertainment company aimed to expand its content offering by transforming its VoD catalog into a digital linear channel. Rather than investing in full re-encoding pipelines or live production infrastructure, the goal was to repurpose existing on-demand assets into a continuous, scheduled, lean-back viewing experience that mimics a traditional TV channel. This effort was positioned as a Proof of Concept (PoC) to validate a new approach for scaling FAST-like channels with minimal operational overhead.

To meet the growing need for authentic and verifiable streaming content, this project tackled the challenge of applying the new C2PA standard to a live video workflow — a space with no prior references or applications. The team developed a live solution to sign, embed, and validate metadata on the fly, enabling large-scale adoption of tamper-safe live video.

Qualabs collaborated with Alex Giladi to showcase DASH overlays at Demuxed 2025, demonstrating real-time client-side overlays for video streaming. Using MPEG-DASH's event messaging, the solution enables dynamic overlays without server-side processing. Contributions to Shaka Player and dash.js helped expand its adoption, enhancing user experience, accessibility, and monetization.

A leading company in the video communication space needed to evolve a critical platform under tight timelines and complex constraints. They weren’t just looking for engineering support — they needed a strategic technology partner who could integrate quickly, understand their context deeply, and start delivering value immediately.

How can live streaming platforms achieve both personalization and playback performance when it comes to ad insertion? At Mile High Video 2025, Qualabs and Wowza tackled this challenge head-on, combining real-time signaling, HLS metadata, and VAST-driven logic to demonstrate how Server-Guided Ad Insertion (SGAI) can be implemented efficiently at scale.

The challenge involved implementing core functions such as video on demand (VOD) and live streaming on Roku, taking full advantage of the potential of its user interfaces. In addition, integrating analytics and advertising systems was crucial to gain valuable user insights and revenue opportunities. The lack of comprehensive documentation, developer support, preview tools, and emulators further complicated the development and testing process, requiring innovative solutions and a flexible approach.

Needed to rapidly prototype a new cloud-based solution to help customers, partners, investors and our own employees understand the concept and see it “in action”, and allow us to gauge market interest and feedback.

The client needed a decoder management system, with business rules that were very different from the usual ones in the market, so they could not use any existing commercial software.